OPERATIONS
INSTITUTIONAL PROOF · ALLIANCE 250
The Palace of Versailles selected Yalla to deliver Light of Liberty. Their flagship America 250 experience.
Inside the Palace of Versailles, Light of Liberty brings Lafayette and the Franco-American alliance to life where history itself unfolded — transforming paintings, spaces, and memory into a living encounter with the past.
Why they chose us
The Palace of Versailles receives approximately ten million visitors a year. It chose Yalla to deliver museum-grade passthrough XR that preserves the physical space and delivers a present, participatory experience. We are responsible for end-to-end delivery: creative, technology, operations, and reliability.
From Approval to Launch in under 6 months
Approval & site scoping
Space constraints, visitor flow, safety plan, measurement plan. Pilotable: a stop/go decision is made after storyboard, before any capital is committed.
Concept & storyboarding
Design elements agreed. A one-scene storyboard delivered for executive review.
Production & content build
3D environments, characters, interactions. Historical accuracy review. Language and localisation plan.
Technical integration & QA
Device configuration in kiosk mode, reliability testing, on-site rehearsal.
Operations setup
Standard operating procedures, staffing model (venue-led, Yalla-managed, or partner-managed), training.
Launch & optimisation
VIP opening, press and media, partner activation, donor events. We don’t just install. We help drive attention and ticket demand at launch.
Built for The Venue, Not Around It
Each experience begins with deep historical research and collaboration with the institution’s curatorial teams, ensuring that innovation serves the story — and that the authenticity of the original history remains at the center.
Here's how Yalla makes that work.
01
Visitors stay present
Unlike conventional VR, passthrough XR keeps visitors in the real space. They wear lightweight headsets while historically accurate content is layered into the room around them. The gallery, the artefact, and the friends standing next to them all remain visible. The site itself stays the protagonist of the visit.
02
Venues shape the story
Every experience is built alongside the venue's curatorial team and grounded in historical research. The institution's voice is preserved, never outsourced. Yalla's role is production craft, not interpretation.
03
It’s social by default
An immersive headset for three, four, eight people. The social fabric of the museum visit is preserved, not disrupted. Families explore together; school groups stay connected.
“I’ve known VR for quite a few years, but this is different. It keeps visitors engaged on site and gives them a truly interactive experience rather than a passive one.”
Nick Ball
Historic Dockyard Chatham
HEAR FROM REAL VISITORS
The passthrough XR difference, in reality.
Visitors of Light of Liberty, in their own words.
The Yalla.Digital Experience
Live Yalla Experiences
Immersive experiences from concept to context — implemented at the world's most significant cultural sites.
SELECTED FOR ALLIANCE 250
The Palace of Versailles — Light of Liberty
A passthrough XR experience commemorating 250 years of Franco-American relations. Opens June 2026 to an audience of approximately ten million annual visitors.
Read about Light of Liberty →
LIVE DEPLOYMENT · JERUSALEM
The Davidson Center Archaeological Park
Net-positive from launch. $90,000 in incremental revenue within four months. Full ROI within five. Deployed in two weeks with zero structural modifications to the site.
Read the case study →Ready to discuss XR for your venue?
Get In Touch →WHY NOW
Not a technology purchase. A reputation and experience upgrade.
Technology facilitates the storytelling, not the other way around. For a museum interested in its own story, the passthrough experience simply gives it a physical, navigable dimension.
The institutional category is shifting. Visitors expect more than observation. Boards expect measurable returns from cultural investment.
Yalla exists for the institution where this shift is a strategic moment. We deliver passthrough XR experiences that reconstruct historical narrative in context: improving visitor satisfaction, generating new revenue, and reinforcing the institution’s reputation as a leader in its sector.
170%ATTENDANCE GROWTH¹
38%WILLING TO PAY FOR VIRTUAL HERITAGE²
73%WILL TRAVEL FOR IMMERSIVE EXPERIENCES³
1 ViitorCloud, How to Improve Your Museum's Digital Experience in 2026 (Dec 1, 2025). 2 University of Glasgow, Museums in the Metaverse, 2025, n=2,000+. 3 Gensler Research Institute, Evolving Immersive: 2025 Industry Report.
GETTING STARTED · ZERO SUNK-COST TRAP
High conviction. Zero capital risk.
One exhibit. Sixty minutes of your time.
Yalla funds and builds a fully operational first scene in your venue. You make the final stop/go decision only after standing inside it.
01
Minimal friction setup
Sixty minutes of your time.
Select one pilot exhibit or story moment. Identify an operator champion and a director sponsor. Lock in a single sixty-minute session.
02
The pilot storyboard
Zero operational bandwidth required.
Yalla conducts a site walk, maps physical constraints, designs production elements, and delivers an operational first-scene pilot.
03
The validation gate
An executive stop/go decision.
The sponsor reviews the storyboard. Proceed to full production, or cancel without capital loss. Validation happens in reality, not on paper.
Yalla builds and funds a fully operational pilot from your selected story moment. You decide only after experiencing it live in your venue.
FOR THE BOARD
Designed to be board-safe.
CAPEX
No upfront cost
Capex-free deployment available for every venue. Yalla funds production, hardware, installation, and on-site staffing. The venue sells tickets directly and stays in control of pricing.
ALIGNMENT
Incentives aligned
Performance-based commercial structures available. In revenue-share models, Yalla earns only when the venue earns. We are motivated by the same outcome you are.
EXIT
Reversible
Zero structural modifications to the site. Hardware removes in hours. Nothing on the venue is permanent unless it works. Full decommission within 48 hours if required.
If your board needs more comfort, we will walk through every concern.
Explore a Partnership →MODEL 01
Venue-led
The venue provides staff. Yalla provides training, SOPs, remote support, and the maintenance plan.
Best for institutions with staffing capacity and low operational complexity.
MODEL 02
Yalla-managed
We run daily operations: staffing, setup, visitor flow, maintenance. The venue stays focused on its core programme.
Best for venues where operational bandwidth is the constraint.
MODEL 03
Partner-managed
A local operator runs on-site under our playbook. We handle QA, training, reporting, technology, and creative updates.
Best for multi-site, touring, or seasonal installations.
You won’t get stuck. Remote monitoring, defined escalation paths, and on-call support are included in every model.
GOVERNANCE
Designed for the institutions that earn the most scrutiny.
Heritage venues are not technology buyers. They are stewards. Our security, accessibility, and conservation posture is built around that responsibility.
DATA & PRIVACY
Data & privacy
GDPR-aligned. No personal data collected from visitors during the experience. Analytics are aggregated, on-device wherever possible, and venue-owned.
ACCESSIBILITY
Accessibility
Lightweight, glasses-friendly hardware suitable for ages 6+. WCAG-aligned interaction patterns. Multiple languages supported per deployment. Hygiene protocols built into the visitor-guided routine.
ON-SITE SAFETY
On-site safety
Standard operating procedures for supervision, headset hygiene, and visitor flow. Clear roles and escalation paths. Designed to fit existing peak-time patterns.
CONSERVATION
Conservation
Zero structural modifications to the site. Hardware removable in hours. Commercial-grade equipment, fully insured. Full decommission within 48 hours if required.
Leadership
Kevin Bermeister
Co-Founder & Chairman
Founding investor in Skype and a career-long entrepreneur in digital media. A pioneer in building category-defining consumer technology platforms.
Joshua Maurer
Writer, Producer & Creative Director
Award-winning writer and producer of historical dramas and literary adaptations, recognized with multiple Emmy and Golden Globe honors. Leads historical storytelling, narrative development, and creative direction for Yalla’s immersive heritage experiences.
Jon Dyne
Co-Founder and CTO
Passthrough XR architect with a decade of experience designing robust, real-world immersive systems. Focuses on reliability, ease of deployment, and an experience that remains invisible to operate.
Shlomo Blass
VP Production and Content
Production leader specialising in narrative-driven immersive heritage content. Scales the production pipelines that combine creative direction, technology, and on-site delivery across deployments.
Avishay Adler
Visual Experience Designer
Visual artist working at the intersection of AI-assisted design and immersive direction. Translates historical research into the visual language of each experience.
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Drew Larner
Board Member / Strategic Advisor
Seasoned media and technology executive, founding CEO of Rdio (acquired by Pandora) and former COO of Within (acquired by Meta). He brings deep expertise in scaling digital platforms, immersive content, and global distribution.
LIVE DEPLOYMENT · JERUSALEM
The Davidson Center Archaeological Park.
An eighteen-month-old deployment. Net-positive from launch.
$90,000
Revenue · 4 months
10%
Visitor penetration
5 months
Full ROI
Source: Davidson Center Archaeological Park · Yalla deployment data, 2024–2025.
“It’s easy to manage operationally and a fantastic addition that really uplifts the visitor experience at the site.”
Nadav Moonk
Manager, Davidson Center
QUESTIONS
Frequently asked.
What is passthrough XR?
Passthrough XR is an extended-reality technology that keeps visitors fully aware of the physical space around them while historically accurate content is layered into that space. Visitors wear lightweight, glasses-compatible headsets and remain present in the gallery, the artefact, and the company of fellow visitors — no dark rooms, no isolation.
How is passthrough XR different from VR and AR?
VR fully isolates visitors in a digital environment; AR floats digital elements on top of the real world. Passthrough XR keeps the real space as the protagonist — the gallery, the architecture, and the artefact remain visible — while historically accurate content is composited into that space. The site itself stays the protagonist of the visit.
How long does deployment take?
As little as two weeks for a venue deployment, depending on scope. The Davidson Center Archaeological Park went from agreement to fully operational in two weeks with zero structural modifications to the site.
See more questions
What is the cost model?
Yalla offers capex-free deployment for every venue. We fund production, hardware, installation, and on-site staffing. The venue sells tickets directly and stays in control of pricing. In revenue-share commercial structures, Yalla earns only when the venue earns.
How is historical accuracy guaranteed?
Every Yalla experience begins with deep historical research and the institution's own curatorial team. Subject-matter historians review each narrative before production. Yalla's role is production craft, not interpretation — innovation in service of the story, with the authenticity of the original history kept at the centre.
What kind of venues does this work for?
Museums, galleries, heritage sites, archaeological parks, science centres, national monuments, cultural complexes, and visitor attractions. The Davidson Center Archaeological Park in Jerusalem and the upcoming Light of Liberty at the Palace of Versailles span very different venue types.
How is the visitor experience managed operationally?
Three operating models match the venue's bandwidth: venue-led (your staff, our training and SOPs), Yalla-managed (we run daily operations end-to-end), or partner-managed (a local operator under our playbook). Every model includes remote monitoring, defined escalation paths, and on-call support.
PARTNERSHIPS
Ready to move forward?
A non-binding instrument that opens a creative conversation. No financial commitment, no legal obligation.
Begin a Letter of Intent →Get In touch
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partnerships@yalla.digital
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